BabyBjörn has teamed up with the producers of MOTHERHOOD to offer busy parents the chance to win a bundle of MOTHERHOOD-related prizes. Among them:

• Trip for two to the New York City Premiere of MOTHERHOOD
• BabyBjörn products
• Tickets to local MOTHERHOOD screenings

Read on for details on how to enter. And click here to read more BabyBjörn/MOTHERHOOD news.

“MOTHERHOOD,” in select theatres October 23, tells the story of a day in the life of Eliza Welch (Uma Thurman), her two kids, husband (Anthony Edwards) and mom-blog called “The Bjorn Identity.” Harried Eliza is having a day that would challenge the most accomplished multi-tasker: planning her daughter’s 6th birthday party, confronting obnoxious shoppers and contending with a litany of hurdles that accompany New York City living — all while trying to describe for an essay contest what motherhood means to her.

By inventing products that make daily life easier, BabyBjörn has been thinking about moms and dads like Eliza since its founding in 1961. While some parental challenges are unique to the 21st Century (like Eliza’s accidental blog-sharing of her best friend’s intimate secret), some haven’t changed in 50 years: new parents still want to simplify everyday activities and keep their children happy and safe. That’s why BabyBjörn, with guidance from pediatricians and parents, continues to develop innovative products that address these challenges.